Karmel
BRANDING | POSTERS | SOCIAL MEDIA POSTS
Challenge: DA Karmel, a student Catholic community in Wrocław, desired a brand refresh that reflected their youthful energy and commitment to faith. They sought a new logo, color palette (replacing brown with purple), social media posts, posters, and designs for stickers and t-shirts. The brand identity needed to be both energetic and inspiring, capturing the spirit of young Catholics while retaining a sense of majesty and spirituality.
Solution: Drawing inspiration from the dynamic nature of faith and the vibrancy of youth, I crafted a brand identity that utilizes triangular shapes and a spectrum of purple hues. The triangles symbolize growth, direction, and the Holy Trinity. The various purple shades represent both the regality associated with faith and the diverse personalities within DA Karmel.
Engaging Across Platforms: The new logo incorporates the triangular motif, creating a visually cohesive brand identity across all touchpoints. Social media posts feature eye-catching visuals and relevant faith-based content designed to engage students. Posters promoting regular meetings and special events combine dynamic design with clear messaging, encouraging participation.
Result: The final brand identity for DA Karmel successfully translates their vision into a vibrant and engaging experience. It speaks to the energy and enthusiasm of young Catholics while maintaining a respectful connection to the majesty and tradition of their faith. This cohesive brand will serve as a powerful tool for DA Karmel to connect with students and foster a vibrant Catholic community on campus.
