XIX Turniej piłki halowej księży

BRANDING

Challenge: Most. Stowarzyszenie Międzypokoleniowe, an intergenerational association dedicated to caring for the elderly, approached me with the task of crafting a unique brand identity. Their vision: a logo and color palette that conveyed a sense of calm, stability, and connection, reflecting the bridge their association builds between generations.

Solution: Drawing inspiration from the association's name ("Most" meaning "bridge" in Polish), I designed a logo that elegantly combines a bridge motif with a nurturing embrace. This visual metaphor embodies the core values of Most: fostering connection and support between generations. The clean lines and minimal design ensure a timeless and professional aesthetic.

Result: The final branding successfully captured the essence of Most. The logo's calming presence and bridge symbolism resonated perfectly with their mission. This unique brand identity provides a strong foundation for Most to connect with both the elderly they serve and the younger generations who might be interested in volunteering.